Campari Bitter 70cl

Campari Bitter 70cl

Regular price HK$198.00
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Campari was created in 1860 by Gaspare Campari in Novara, Italy. Bitter Uso Olanda, as Campari was initially called, was the result of Gaspare’s experiments concocting new beverages. The real change was having a bitter before lunch, not after. Campari soon became a popular liqueur and on January 7, 1880, the first Campari advertisement appeared in “Corriere della Sera”, Italy’s most important daily newspaper at that time. In 1904, Campari’s first production plant was opened in Sesto San Giovanni, near Milan, Italy and required bars that bought Campari to display the Campari Bitters sign. In the early nineties, Campari launched its first advertising project: a calendar featuring artwork by figurative artist Cesare Tallone.